FOODIES Gourmet Food Club Identity
September 23, 2009 – 11:46 am
Pittsburgh marketing agency, LeDonne Creative, develops FOODIE’S Gourmet Food Club brand name and Logo.
Mariani’s Gourmet Foods produces and distributes Italian food for business throughout the country. Mariani’s Gourmet Foods introduced a consumer product line of “Heat and Eat†foods that broadens their food category beyond their traditional Italian product line.
Through research, LeDonne Creative discovered that the term FOODIE’S was quickly becoming a culture and the way food lovers were identifying with themselves; What better way to identify a brand that was going to produce and distribute hand made quality Heat and Eat foods! Understanding that FOODIES Gourmet Food Club will produce multiple food categories across various ethnicity’s, the logo needed to be bold, simple and ambiguous.
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