Pittsburgh advertising agency, LeDonne Creative, develops Trifold brochure for Allegheny Family Network.

LeDonne Creative developed a Trifold brochure for Allegheny Family Network to promote the various services they offer to families raising children who have emotional and mental health needs. The brochure is distributed in their office, at trade shows and seminars through out Allegheny County to educate, raise awareness and drive calls to their support line. The brochure was also developed to be a direct mailer, which they send out upon request.

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If you would like learn more about design and marketing services from LeDonne Creative call 412.853.4932 or email.

Pittsburgh advertising agency, LeDonne Creative, develops Rack Cards for Allegheny Family Network.

LeDonne Creative developed four rack cards for Allegheny Family Network to promote the various services they offer to families raising children who have emotional and mental health needs. The cards are distributed in their office, at trade shows and seminars through out Allegheny County to educate, raise awareness and drive calls to their support line.

More Information:
If you would like learn more about marketing services from LeDonne Creative call 412.853.4932 or email.

Pittsburgh marketing agency , LeDonne Creative, develops direct mailer for Rev. Sherry Brooks.

LeDonne Creative developed a direct mailer for Rev. Sherry Brooks’ run for a seat on the Pittsburgh Public School Board. The mailing was sent out to residents of district 1 asking for their vote at the election poll. The mailer prominently displayed her position of “Accountability” and her plan to fix the existing problems with the Pittsburgh educational system.

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If you would like learn more about marketing services from LeDonne Creative call 412.853.4932 or email.

Pittsburgh marketing agency, LeDonne Creative, develops bifold self promotional mailer.

LeDonne Creative developed a bi-fold direct mail brochure to send out to marketing and brand managers that will drive awareness of its Memorable Relevant Advertising services and its unique process of connecting brands with consumers’ lives.

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If you would like learn more about marketing services from LeDonne Creative call 412.853.4932 or email.

Pittsburgh Interactive agency, LeDonne Creative, redesigns and develops the Allegheny Family Network website.
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LeDonne Creative worked with Allegheny Family Network to develop a new website. The main goal of the site is to educate visitors about Allegheny Family Network and its services, and to drive calls to the The AFN Chat Line. Also, one of the goals was to develop keyword rich content pages to drive organic traffic based on a number of keywords and phrases on a local level. The site was also developed with a database in place to capture E-Newsletter sign ups for ongoing electronic distribution of it monthly newsletter.

Organization Testimonial of Services Received from Memorable, Relevant Marketing by John LeDonne

Allegheny Family Network a new organization in Allegheny County needed to get off the ground with a website, brochure, tracks and a professional looking power point. John LeDonne was recommended to us by a marketing consultant and we decided to go with him.

John has been great to work with and has created excellent materials to promote Allegheny Family Network in a professional manner. We met with John and explained to him what we do at Allegheny Family Network and he ran with it. John took our existing logo and softened the look and we were very pleased. He was very accommodating and patient with our limited knowledge of creating a website and patient in our proof reading the information before going to print or on the website. John met with our administrative staff and our IT person to explain how to manage the site. He has been supportive in every aspect of this endeavor.

Allegheny Family Network is extremely pleased with our selection in John LeDonne and would recommend his services to any of our colleagues – Ruth Fox , Executive Director, Allegheny Family Network

More Information:
If you would like learn more about website development and SEO services from LeDonne Creative call 412.853.4932 or email.

Pittsburgh marketing agency, LeDonne Creative, develops FOODIE’S Gourmet Food Club brand name and Logo.

Mariani’s Gourmet Foods produces and distributes Italian food for business throughout the country. Mariani’s Gourmet Foods introduced a consumer product line of “Heat and Eat” foods that broadens their food category beyond their traditional Italian product line.

Through research, LeDonne Creative discovered that the term FOODIE’S was quickly becoming a culture and the way food lovers were identifying with themselves; What better way to identify a brand that was going to produce and distribute hand made quality Heat and Eat foods! Understanding that FOODIES Gourmet Food Club will produce multiple food categories across various ethnicity’s, the logo needed to be bold, simple and ambiguous.

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If you would like learn more about branding services from LeDonne Creative call 412.853.4932 or email.

Pittsburgh Interactive agency, LeDonne Creative, designs and develops The Care Registry website.

LeDonne Creative worked with The Care Registry to develop a new website. After several conversations and a meeting, the needs were clarified and the goals were set. The site needs to drive organic traffic and generate leads via the phone number or email and easily convey their services. LeDonne Creative designed & developed The Care Registry website and all of the keyword rich content.

Testimonial:
I want to thank John LeDonne for the super job that he did in totally revamping my website. He listened to what I wanted and worked with me to refine and create the site with his staff. The new site is a tremendous improvement in my internet presence. He knows his work! – Andrea Seewald, President, The Care Registry and Senior Care Consultants.

More Information:
If you would like learn more about website development and SEO services from LeDonne Creative call 412.853.4932 or email.

Pittsburgh marketing agency, LeDonne Creative, develops political campaign identity for Anthony Coghill.

Pittsburgh City Council candidate Anthony Coghil was running in District 4 (Beechview) and needed an identity and positioning for his campaign. LeDonne Creative developed the logo and tagline “The Experience We Need” for Coghill and applied it to all of his campaign materials.

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If you would like learn more about Campaign branding services from LeDonne Creative call 412.853.4932 or email.

LeDonne Creative designs this logo for Caitlin Frew Interior Design. The approach was to give it a very artistic look and feel and make it unique to her personality. The final product was her signature with bold colors that would make it stand out.

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If you would like learn more about logo design services from LeDonne Creative call 412.853.4932 or email.

Why should I Test My Marketing Campaigns?

The primary reason for testing is to determine the effectiveness of a campaign. I have seen many great campaigns in my time, some inexpensive, and some with a healthy sticker price. The one thing most of these campaigns had in common was the lack of testing and the inability to determine the ROI. The more you understand what your target audience is responding to, and acting on, the better you will be in developing effective campaigns – This does not mean that once you test a few campaigns you understand the target and you no longer need to test. You will always need to test. There are many variables that can change what your target audience will react to. So, testing on a consistent basis will help you better predict and develop campaigns that will yield greater results.

How do I test my Marketing Campaigns?

There are many ways to test your marketing campaign from focus groups, keyword word based adds to unique URL’s and 800 numbers. During the development of the strategy and “The Goal of the Marketing Campaign” this should be determined.

Example: You are running a banner campaign. The campaign will consist of multiple banner designs, on multiple sites, in multiple sections of each site. You could tag each banner with a unique ID and measure the click performance all the way through to the goal.

What Type of Marketing Campaigns Should I Test?

You should test every campaign and if you have a goal oriented website, you should test that on an ongoing basis. With the current tools and technologies you can test just about every type of traditional or non- traditional marketing campaign. The following is a list of the types of campaigns you can test; this is not a complete list.

List of Campaign Types:

• TV Ads
• Print Ads
• Radio Commercials
• Direct Mail
• Emails
• Banners
• White Papers
• Trade Shows
• Coupons
• Videos
• Websites
• Billboards
• Mobile Signs

Anything can be tested, and everything should be tested, to make sure that it is being effective and producing results.

Learn More

If you would like learn more about Testing Marketing Campaigns or Testing Services from LeDonne Creative call 412.853.4932 or email info@ledonnecreative.com.