Pittsburgh advertising agency, LeDonne Creative, develops Trifold brochure for Allegheny Family Network.

LeDonne Creative developed a Trifold brochure for Allegheny Family Network to promote the various services they offer to families raising children who have emotional and mental health needs. The brochure is distributed in their office, at trade shows and seminars through out Allegheny County to educate, raise awareness and drive calls to their support line. The brochure was also developed to be a direct mailer, which they send out upon request.

More Information:
If you would like learn more about design and marketing services from LeDonne Creative call 412.853.4932 or email.

Pittsburgh advertising agency, LeDonne Creative, develops Rack Cards for Allegheny Family Network.

LeDonne Creative developed four rack cards for Allegheny Family Network to promote the various services they offer to families raising children who have emotional and mental health needs. The cards are distributed in their office, at trade shows and seminars through out Allegheny County to educate, raise awareness and drive calls to their support line.

More Information:
If you would like learn more about marketing services from LeDonne Creative call 412.853.4932 or email.

Pittsburgh marketing agency , LeDonne Creative, develops direct mailer for Rev. Sherry Brooks.

LeDonne Creative developed a direct mailer for Rev. Sherry Brooks’ run for a seat on the Pittsburgh Public School Board. The mailing was sent out to residents of district 1 asking for their vote at the election poll. The mailer prominently displayed her position of “Accountability” and her plan to fix the existing problems with the Pittsburgh educational system.

More Information:
If you would like learn more about marketing services from LeDonne Creative call 412.853.4932 or email.

Pittsburgh marketing agency, LeDonne Creative, develops bifold self promotional mailer.

LeDonne Creative developed a bi-fold direct mail brochure to send out to marketing and brand managers that will drive awareness of its Memorable Relevant Advertising services and its unique process of connecting brands with consumers’ lives.

More Information:
If you would like learn more about marketing services from LeDonne Creative call 412.853.4932 or email.

Pittsburgh Interactive agency, LeDonne Creative, redesigns and develops the Allegheny Family Network website.
.
LeDonne Creative worked with Allegheny Family Network to develop a new website. The main goal of the site is to educate visitors about Allegheny Family Network and its services, and to drive calls to the The AFN Chat Line. Also, one of the goals was to develop keyword rich content pages to drive organic traffic based on a number of keywords and phrases on a local level. The site was also developed with a database in place to capture E-Newsletter sign ups for ongoing electronic distribution of it monthly newsletter.

Organization Testimonial of Services Received from Memorable, Relevant Marketing by John LeDonne

Allegheny Family Network a new organization in Allegheny County needed to get off the ground with a website, brochure, tracks and a professional looking power point. John LeDonne was recommended to us by a marketing consultant and we decided to go with him.

John has been great to work with and has created excellent materials to promote Allegheny Family Network in a professional manner. We met with John and explained to him what we do at Allegheny Family Network and he ran with it. John took our existing logo and softened the look and we were very pleased. He was very accommodating and patient with our limited knowledge of creating a website and patient in our proof reading the information before going to print or on the website. John met with our administrative staff and our IT person to explain how to manage the site. He has been supportive in every aspect of this endeavor.

Allegheny Family Network is extremely pleased with our selection in John LeDonne and would recommend his services to any of our colleagues – Ruth Fox , Executive Director, Allegheny Family Network

More Information:
If you would like learn more about website development and SEO services from LeDonne Creative call 412.853.4932 or email.

Pittsburgh marketing agency, LeDonne Creative, develops FOODIE’S Gourmet Food Club brand name and Logo.

Mariani’s Gourmet Foods produces and distributes Italian food for business throughout the country. Mariani’s Gourmet Foods introduced a consumer product line of “Heat and Eat” foods that broadens their food category beyond their traditional Italian product line.

Through research, LeDonne Creative discovered that the term FOODIE’S was quickly becoming a culture and the way food lovers were identifying with themselves; What better way to identify a brand that was going to produce and distribute hand made quality Heat and Eat foods! Understanding that FOODIES Gourmet Food Club will produce multiple food categories across various ethnicity’s, the logo needed to be bold, simple and ambiguous.

More Information:
If you would like learn more about branding services from LeDonne Creative call 412.853.4932 or email.

Pittsburgh Interactive agency, LeDonne Creative, designs and develops The Care Registry website.

LeDonne Creative worked with The Care Registry to develop a new website. After several conversations and a meeting, the needs were clarified and the goals were set. The site needs to drive organic traffic and generate leads via the phone number or email and easily convey their services. LeDonne Creative designed & developed The Care Registry website and all of the keyword rich content.

Testimonial:
I want to thank John LeDonne for the super job that he did in totally revamping my website. He listened to what I wanted and worked with me to refine and create the site with his staff. The new site is a tremendous improvement in my internet presence. He knows his work! – Andrea Seewald, President, The Care Registry and Senior Care Consultants.

More Information:
If you would like learn more about website development and SEO services from LeDonne Creative call 412.853.4932 or email.

Pittsburgh marketing agency, LeDonne Creative, develops political campaign identity for Anthony Coghill.

Pittsburgh City Council candidate Anthony Coghil was running in District 4 (Beechview) and needed an identity and positioning for his campaign. LeDonne Creative developed the logo and tagline “The Experience We Need” for Coghill and applied it to all of his campaign materials.

More Information:
If you would like learn more about Campaign branding services from LeDonne Creative call 412.853.4932 or email.

LeDonne Creative designs this logo for Caitlin Frew Interior Design. The approach was to give it a very artistic look and feel and make it unique to her personality. The final product was her signature with bold colors that would make it stand out.

More Information:
If you would like learn more about logo design services from LeDonne Creative call 412.853.4932 or email.

Fundamentals of Memorable Relevant Advertising

Let’s break down the fundamentals of Memorable Relevant Advertising beginning with Memorable. When you make a marketing campaign memorable, it stays on the top of the target audiences mind longer then all the other images and messages that they encounter throughout the course of the day. When you make a marketing campaign relevant, it connects the product or service to the lives of the target audience on some sort of emotional level.

Create a Memorable Marketing Campaign

The best way to create a memorable marketing campaign is to develop a tangible or non tangible unforgettable image and connect on an emotional level through either humor or a heartfelt connection. I can remember campaigns like the Budweiser “Wazzup” that really made me laugh out loud or Ikea, which made the connection between product and family and touched the heart. Memorable is such an important part of a brand’s marketing success and it is a part that is more often then not overlooked or not really understood.

Make the Brain Remember

The brain is like a hard drive and stores information much the same way and blocks similar information together. When the brain encounters information that is new, it blocks that information alone which stands out without similarities to other information. If you are walking down the street and see everyone walking you would probably not pay much attention and that situation would really not stand out in your mind for any period of time. Now, in that same situation, you encounter a guy running down the street in an ostrich costume. You would probably remember that situation for sometime and it would be fresh in your mind because this is new information that your brain has not processed before. And, on an emotional level, you may have laughed; that is a great reason to remember this encounter.

The Effects of Memorable

A memorable experience like this in marketing has many more positive reactions then just remembering the situation. It carries word of mouth and social ramifications. The individual that has just seen this situation will most likely tell multiple friends and family about the encounter; in person, through text, with a phone call or on a blog. Hopefully the individual was quick with the camera phone and captured a video to share with the world – imagine if your agency created a marketing campaign that would spark this sort of attention.

Make the Marketing Campaign Relevant

The relevancy of a good marketing campaign is an enormous factor in its success. This is where research comes into play. It is our job as marketers to understand the relevancy of a product or service to the target audiences lives. Is a roofing hammer just a roofing hammer to a roofer? Is a pair of AE jeans just a pair of jeans? The answer is no. There is a relevant connection that can be made. And, if we do our homework, we can make a relevant and emotional connection that will resonate with the target audience.

How to Find a Relevant Connection

To find the relevant connection you have to find the common thread between the products emotional bond with the target audience. For instance; are jeans just a pair of pants that we wear or part of our image that makes us feel good, sexy or rugged? If you can tap into the consumer’s emotional appeal to the product, you will have a winner. All products and service have some sort of relevant emotional tie in no matter how minute it may seem; software makes our lives easier. Facebook.com helps some of us reconnect with old friends. The smell of a candle helps us relax. These are some common threads that once you identify them, you explore the relevancy further till you develop a campaign that becomes relevant to the targets life.

Develop a Memorable Relevant Campaign

Now that you understand the theory Memorable Relevant Advertising, you should easily be able to develop a great campaign that stays in the minds and the hearts of the target audience. And by developing a great Memorable Relevant marketing campaign, you will build brand loyalty among the core target audience.

If you would like to learn more about Memorable Relevant Advertising services from LeDonne Creative you can call 412.853.4932.